Words &
Images
That Move.
Images
That Move.
Shamwow? So says GM. #dotcomdos #in http://t.co/yDRzyvgO
May 15th at 5:15pm
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Engaged by G-FORM, MassGrass produced this extreme demo that featured an iPhone surviving a slapshot and accompanying rotating shots of the product. Video assets were leveraged as a part of an integrated marketing, media relations and viral campaign that kick-started pre-sales and quickly became a viral hit, eclipsing a quarter of a million YouTube views in less than a week. Within this production, care was taken to keep a single shot rolling while offering multiple angles so that the iPhone's survival could be verified. Interestingly, there were eight takes of the slapshot, and each time, the phone worked and remained fully protected.Advertising, Branding, Video Arts2012 -
This re-branding of Avo Photonics was designed to fast-track value propositions and shorten the sell cycle in vertical markets that are keen on finding a design-through-production partner in whom they can trust -- for elegant engineering, confidential, private label services and post-design intellectual property ownership. It included development of a brand audit and analysis that led to brand strategy, positioning and messaging creation that was the pulled through to marketing collateral, banner campaigns and environmental graphics.Branding, Copywriting2012 -
Brand positioning and copywriting for a sustainable shipping and handling companyBranding, Copywriting2011 -
A multi-use digital video for fundraising, board cultivation and program development.Branding, Marketing, Production2010 -
This corporate profile featured ultra-quick turnaround for Enterprise Solutions Incorporated in preparation for a tradeshow.Branding, Production, Video Arts2011 -
Multi-use, documentary style branding and marketing partnership video.Branding, Production, Video Arts2011 -
MassGrass Media positioned and branded The Game Within, an executive coaching and leadership development firm that uses the sport of choice in business - golf - to awaken leaders and inspire organizations to peak performance.Branding, Copywriting, Marketing2011 -
Collaborated with Capra Media, Los Angeles, providing concepting and copywriting services.Branding, Advertising, Social Media2010 -
Working with Capra Media, Los Angeles, concepted and scripted a story arc without dialogue.Branding, Advertising, Social Media2010 -
Concept teaser for a first-person, reality series hosted by USA national and world champion sprinter Darvis "Doc" Patton.Production, Television, Video Arts2011 -
MassGrass developed a piece that would emphasize the Tutor.com's emotional texture. Together, we concepted an approach that would maximize marketing flexibility for usage in a host of social media, sales and thought leadership environments.Branding, Marketing2010
